Lakeland limited's 3rd Biggest Seller in 35 years

In tests, the performance of Flatmates fringed edges easily beats every rival!The mini Flatmate is ideal for cleaning the dust container on Dyson Vacuum Cleaners!

Users find that the Flatmate works even better after a wash and tumbledry!

Testimonials

"Whoever thought of Flatmate deserves a flipping medal!" "I have had more than a few flatmate's in my time... one asked me where the vacuum cleaner was kept after having lived in the house for 2 years!""None of them have been even half as useful as this Flatmate - it's great for housework!""I have waited 30 years for a product like the Flatmate Duster!""Makes cleaning around the home a breeze"

"Flatmate Duster features in Local News"
A WOMAN who fought to market the duster she invented is tonight due to demonstrate it on a TV shopping channel ­ after already selling tens of thousands of the gadgets. Helen Daniels, 49, of Little Thurlow, near Haverhill, invented the Flatmate cricket bat-shaped duster three years ago, but only started to market it two years ago. It soon became distributor Lakeland's third best-seller in its 35-year history. Mrs Daniels, previously an interior designer, held car boot sales and sold antiques at auctions to fund her early attempts to market her invention. Her husband of 30 years, Roland, is a gamekeeper whose home is tithed to his job, so Mrs Daniels had no collateral to offer and struggled to get anyone to take her seriously. "The banks just laughed at me and did not want to know. I was just this little woman from Suffolk and they thought 'who is she to teach people in design departments?'," said Mrs Daniels. "It is a wonderful life but a gamekeeper earns a low wage and I started off with interior design to buy extras for the home. When I came up with the idea of the duster to get into places like underneath the television I really believed in it and wanted everyone to have one. Mrs Daniels demonstrated the Flatmate on the QVC Channel. She said the demonstration went really well and got a very good response for a first showing. She is expecting to be called back again by the channel for the duster to be shown again. "It was absolutely brilliant, I loved every minute of it. I was more nervous afterwards than beforehand, it was such an education, Mrs Daniels said. The Flatmate is sold at Lakeland shops and by mail order, as well at some branches of John Lewis.